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Simify Review

⭐⭐⭐⭐⭐ 4.5/5.0
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What We Like

Unbeatable coverage and rates for Australia/NZ
Includes local phone number for calls/SMS in some plans
Excellent customer service with local expertise

What Could Be Better

Global coverage is more limited
Website can be busy with physical SIM options

Introduction to Simify

Simify is a specialist for travel to Australia, New Zealand, and the Pacific Islands. Originally a major retailer for physical SIMs in these regions, they have seamlessly transitioned to offering high-quality eSIMs with the same regional expertise. For 2026, they remain the go-to source for travelers heading Down Under, offering plans that often include a local Australian or New Zealand phone number—a massive advantage for booking tours, making restaurant reservations, or signing up for local services. Their deep carrier relationships in the region translate to superior service.

Activation and Ease of Use

Purchasing and activation is done through their comprehensive website. The process is clear, and you receive detailed instructions along with your eSIM QR code. Because they cater to a global audience, their setup guides are thorough. One minor downside is that their website also heavily promotes physical SIMs, which can make navigating to the eSIM section slightly less streamlined than on dedicated eSIM-only platforms. However, once you have your QR code, installation is quick and problem-free.

Coverage and Reliability Analysis

In Australia and New Zealand, Simify's coverage is exceptional. They typically provide access to the top-tier networks (like Telstra/Optus in AU), ensuring strong signal even in regional areas and on road trips. This is a key differentiator from global eSIMs that might use a cheaper, less comprehensive partner network in these countries. Their Pacific Island coverage is also robust where available. Travelers report consistently high speeds and reliable connections, making it ideal for both city exploration and adventures into more remote natural areas.

App Experience and Final Verdict

Simify does not have a dedicated app for eSIM management, relying on their website and email support. This is a slight inconvenience. However, the incredible value comes from the product itself: reliable, fast connectivity in a region where other eSIMs can falter, plus the bonus of a local number. For a trip focused on Australia, New Zealand, or Fiji, choosing Simify is a no-brainer. You're paying for regional expertise and premium network access. While they offer global plans, their true strength is in Oceania. For travelers to this part of the world in 2026, Simify is the definitive expert choice.